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Our Brands

Ten Boutique offers a lovingly curated selection of in-the-know fitness and wellbeing brands specially for you. They're chosen as much for their ethos and quality as they are for their style. Meet the brands we proudly stock.

Activewear – women


Founded by Michelle Watson from her NYC apartment, her objective for MICHI was to elevate activewear to channel her best self and fuel female confidence thereby solving the problem of unflattering and uncomfortable sportswear. She pioneered the fashion-forward athletic wear aesthetic with artful, figure-flattering mesh inserts, strappy sports bras and sophisticated cut-outs. These details, inspired by superheroines, 90s European designers and nature, have become MICHI signatures. 

MICHI blends elevated style with technical performance to create products of exceptional quality and ultimate versatility. They explore globally to source the most luxurious, durable, sustainable and technical fabrics, and manufacture ethically. Their products authentically blend flattering fit with ultimate comfort by smoothing waistlines, shaping curves and offering support where needed. 

MICHI believes in being a source of inspiration and motivation to energize, uplift and empower women to achieve greatness and the highest, most authentic expression of themselves.


KORAL is a luxury activewear brand designed to inspire you to live, look, and feel your best.  

They don't believe in chasing trends and they don't believe in fast-fashion. They believe in embracing individuality, encouraging creativity, and creating the highest quality performance fashion that compliments active lifestyles.  

Creative Director, Ilana Kugel, travels the world sourcing the finest technical fabrics to design fashion-forward pieces that feel luxurious, look effortless, and last through infinite wears and washings 

With a design-with-purpose approach, they create contemporary fashion with an edge, for street style enthusiasts. Beyond their ready-to-wear collections, they strive to cultivate a community of tastemakers who share their mantra – "In a world where you can be anything, be unstoppable."


With headquarters split between London and Los Angeles, Varley draws inspiration from both cities to create collections that are highly technical in nature with a contemporary aesthetic.  

Varley pride themselves on creating elevated yet understated products you'll come back to time and time again. Blending active collections with modern staples for the modern-day, multi-tasking woman, they describe it as a wardrobe for the way we move and live today. 


Inspired by the beauty of sport and the power of intelligent design, high performance is part of Splits59’sDNA.  

Splits59 create innovative garments that meld the latest in technically advanced fabrics with sleek silhouettes and a directional attitude.  Their passion for living boldly and crossing the finish line in style informs every aspect of Splits59. 

Splits 59 is dedicated to those who put in the effort.


Australian-based Lilybod is the Australian activewear brand made to inspire confidence both inside and outside of the gym. Known for their bold prints and strong geometric detailing, they have gained a cult following since their launch, with their raved-about Lilybod leggings beloved for fitting in all the right places.


Onzie was born in Venice Beach, CA, the epicentre of creativity and active living. They wear their gear in and out of the office, constantly testing the quality and performance of every garment we produce. Plus, they keep their production local, with 99% of their sewing, cutting and dyeing happening in LA. 

Onzie is an independent, female-owned and operated business. Kimberly Swarth, Onzie’s founder and CEO, is a devoted yogi with a Masters in Movement Therapy, and she’s the driving creative force behind the brand and collaborative company culture. From their inception, they’ve made it a priority to support other small business owners and boutique fitness studios, both locally and across the globe.  

Onzie pride themselves on offering accessible, high-quality activewear that’s comfortable in saltwater, chlorine and heavy sweat environments. Their affordably-priced pieces are designed with their Free-Flow Fabric Technology, making them functional, breathable and fashionable.

Heroine Sport

Founded in 2014, Heroine Sport is transforming the activewear industry through its bold designs and innovation. Drawing inspiration from high fashion and using cutting edge performance technology, Heroine Sport artfully crafts this hybrid collection. The company is headquartered in New York City and proudly made in USA. 

Their namesake, heroine, is an extension of their customer- a woman distinguished by strength, endurance and empowerment.

Thrive Société

Rooted in So-Cal sensibility and lifestyle, Thrive Société was created by women for women. Whether your morning starts mindful or with a cupful, Thrive Société moves you through any kind of day.  They believe women can do anything, and they design clothes that will do the same. Their goal: for you to THRIVE, always.

Activewear – men

Iffley Road

Iffley Road are a husband and wife team who’ve both been keen runners since childhood. In fact, they met through running.  

For a long time they’d felt there was very little kit available they really liked. So in 2012, as London was hosting the Olympics, the pair gave up the security of their day jobs and started work on Iffley Road. They wanted to create something completely different - sportswear that looked sharp and felt wonderful to wear, but didn’t compromise on technical performance. 

Bjorn Borg

In the name of the tennis legend, The Björn Borg Collection was founded in 1984 with Rohdi Heintz as the lead designer. Based in Stockholm, their design team have the freedom to experiment, creating collections that truly turn heads. As they grew and started exporting worldwide, explosive prints and vibrant patterns became the trademark of their designs. Their aim - to become the sports fashion brand for the Active and Attractive. 

They are also on their journey towards a more sustainable future. For each collection, they introduce new products made from sustainably sourced materials and their goal is that by 2022, 100% of their products will be sustainable.


Ohmme was started by Louis d’Orginy when he saw a gap in the market that needed to be filled: yoga clothing brands almost exclusively catered to women and very few options were available to men. A yoga practitioner himself, he knew all too well the struggle to find the right clothing.  

Now, Ohmme is a men's activewear brand specialising in yoga clothes for men, responsible for pioneering men's yoga pants and men's yoga shorts.  

Beloved by highly respected yoga teachers like Adam Husler, Ohmme clothing is all about using high-tech engineering, fabric technology and construction to improve performance and comfort.  

Each garment is engineered for exceptional performance using sustainably-sourced sweat-wicking, quick-drying fabrics that are both ultralight and super durable to help you move with greater agility, and maintain maximum performance.


Castore exists for one single reason – to make athletes better. Their ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in their DNA and something they strive to live by every single day. 

Founded by two brothers, both athletes and sportwear customers who for a long time had been frustrated at the lack of high quality sportswear available to men, Castore is all about creating the highest performing technical sportswear and redefining the market for athletes who simply cannot settle for second best. 

Castore utilise advanced engineering and unique technical fabrics to achieve this, and they test products the hard way. They leave no stone unturned in their search for performance enhancement and work only with world leading partners to push the boundaries of sportswear innovation.



“Our names are on the bottles. as such, so are our values. we strive to make the most efficacious and healthful products possible. it’s incredibly paramount to us that every product does what we say it’s going to do, and to formulate products that are safe and gentle.” – Andrew Goetz  

MALIN+GOETZ combines trusted natural ingredients with advanced technology to create uncomplicated luxury skincare and fragrance for the modern, design-conscious individual. Their cleansers are formulated with amino acids to hydrate and purify without drying while their advanced moisturizers utilize botanically-derived fatty acids to intensely hydrate without leaving residue. Their targeted treatments offer effective solutions for specific concerns, and can be incorporated into a regimen as needed. Formulated with sensitive skin in mind, MALIN+GOETZ products are suitable for all skin types and genders and are locally-made in the New York area to limit their carbon footprint. They never test on animals and are always striving towards more sustainable formulation and packaging practices. 

Matthew Malin and Andrew Goetz opened the doors of their MALIN+GOETZ Chelsea flagship store in March 2004. Today their portfolio of apothecaries has expanded from New York to Los Angeles, San Francisco, London and Hong Kong while their distribution to luxury retailers and hotel, airline and gym amenity partners continues to grow globally. 

JP’s Originals

Exceptional, artisanal tea. Carefully sourced, perfectly brewed and made for everyday drinking.  

Founded by Urvashi Agarwal, JP’s Originals began with Hanumanbux Kanoi, her great grandfather. Hanumanbux helped pioneer the technique of planting tea by hand in India earning him the highest civilian order, the Padma Shri in 1965 for his outstanding contribution to trade and industry. It was here that the seed to the family tea legacy was planted which would go on to be passed down through the generations. Like his father, Urvashi’s grandfather JP was a perfectionist. Always hands-on when it came to managing quality, he dedicated his life to the gardens in Assam, India. 

This passion, knowledge and quest for the perfect cup of tea has been passed down to Urvashi which has inspired this range of teas and infusions – all in honour of JP. The focus was incredibly simple: high quality, whole leaf teas with transparency on leaf grading & provenance.  

The introduction of functional well-being blends came from personal experience: a diagnosis with the autoimmune condition ITP. Seeking alternative, natural solutions to support the medication Urvashi was prescribed, she was introduced to CBD and was amazed at the benefits. Taking her traditional tea heritage and remixing it for a new generation of tea drinkers, she has created a range of teas and infusions that help bring balance from pressures of modern life. 

Hand packed in the UK, all of JP’s Originals’ teas come in 100% plastic-free, biodegradable pyramid bags allowing the tea leaves the room they need to infuse and give you the perfect, proper cup of tea. Each tea bag is individually wrapped in biodegradable envelopes so you can be a JP drinker wherever your day takes you.


LDN CBD is a London based company dedicated to providing people with plant-based products that improve their lives.  

LDN CBD was created so that more people could access the healing properties of plants. They see the body as being like a garden. To keep it healthy and to reach your potential, you need to tend to it a little every day to help it bloom. Their focus is to support holistic health and wellbeing, performance and beauty with their range of 100% natural Broad Spectrum CBD products. 

Proud to say they are committed to the highest quality standards, all of their products have batch numbers for identification and they double-lab test their CBD to avoid inconsistencies. 

Their mission is to help change the perception of the cannabis plant, allow people access to the best quality cannabinoid products and increase people’s understanding of these wonderful molecules that are naturally present in most animals on the planet. Cutting through all the hype the company philosophy remains:  

"We are here to provide people with plant-based products that improve their lives."


24Bottles® is the Italian design brand born in 2013 with the aim of reducing the impact of disposable plastic bottles on the planet and our lives.  

Their focus is to combine form and function in order to offer uniquely lightweight collections of bottles, coordinated accessories and smart solutions, so as to foster a more sustainable and comfortable lifestyle, while keeping personal style in check.

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